OTC Trading Desk Platform

The Problem

OTC trading is relationship business — deals close in chat, not in checkout flows. Panther needed a web presence credible enough for high-value counterparties that routes every intent directly into a WhatsApp conversation instead of a contact form that goes nowhere.

Our Solution

We built a landing experience with a live pricing desk board, a quick-quote calculator, and intent-tagged WhatsApp deep links throughout — every CTA opens a pre-contextualized conversation, wired into a Django webhook system on the Meta Cloud API for automated first response.

What We Delivered

• Live desk board with real-time digital asset pricing
• Quick Quote calculator generating pre-filled WhatsApp deal messages
• Intent-tagged CTA architecture — the desk knows what a lead wants before the first reply
• Django + Meta Cloud API webhook integration for automated intake
• Structured data and social metadata for a regulated-adjacent vertical

Where It Stands

Live in production as the desk's primary intake channel, replacing untracked ad-hoc referrals with tagged, attributable deal flow.